A conversational experience can be simple for users without making the backend unstructured.
Conversation outside, structure inside
Users interact naturally through WhatsApp while Flowvenue associates information with the correct process and stores data and state in structured form.
Governed logic
Routing, language, templates, controls and process transitions can be explicitly defined rather than depending entirely on generative responses.
Why it matters
This separates the channel from the application. WhatsApp becomes an interface, not the place where business logic lives.